This is a famous quote by legendary street style photographer Bill Cunningham, highlighting clothing as a source of strength, confidence, and personal expression in a challenging world. I’ve always admired people on the street who were perfectly dressed and walked as if they owned everything around them, simply because of how comfortable they were in their outfits.

I remember a pair of light blue denim cowboy boots that I begged my mom to buy me when I was seven years old. She asked me, “Are you really sure you want them?” I think she asked because they were quite bold—and as we all know, kids can be very mean and hard on anyone who is a little different or wears something unusual. But I was so in love with them, and she kindly bought them for me. I wore them until they were completely worn out, and when we finally had to let them go, I was sad for a week. That’s just one example of how much I love fashion—and that’s mainly what this blog will be about: fashion and my love for it.

You will also find some bits and pieces about interior design and a little bit of our life, which involves our two beautiful little girls (soon to be three, as I am eight months pregnant with our third little wonder) and the funniest and most accepting man I have ever known—at least for me—my husband.

I studied Fashion Business in London and had amazing teachers who taught beautifully about designers and fashion history. I simply loved it. For the first time, I felt like I truly belonged.

My fashion journey continued, and I got a job as a stylist at Mytheresa.com, which eventually led to my role as a Fashion Editor for Social Media—and it is simply the best.

I love being a stylist. For a long time, I thought I wouldn’t be worth anything if I didn’t work in a more “serious” perceived business—but thankfully, I have an amazing family and friends who taught me that you need to love what you do. And for me, that is fashion. I love vintage shopping as well as good sales, but I also love everything that comes out in the most recent collections—and that is what you will find here.

I hope this page will either connect with you on a certain topic I will be writing about or give you some inspiration for your next outfit or interior style and bring you joy.

Thank you for joining me on this journey.

Lots of love,
Alisa